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The 7 Deadly Sins of B2B Homepages
Most B2B homepages commit at least 4 of these sins. Commit 7 and you're essentially paying for traffic to bounce. Read this before you spend another dollar on ads.
Ryan Skoulatos
March 28, 2026 · 8 min read
The 7 Sins, Quick Version:
01
Vague headline. If I can't tell what you do in 2 seconds, I'm leaving.
02
No CTA above fold. Make it obvious what they should do next.
03
Feature-focused copy. Talk outcomes, not features.
04
Too many nav items. Decision fatigue is real.
05
No social proof visible. Trust signals below the fold don't count.
06
Generic stock photos. Real beats stock every single time.
07
Slow load time. Every second costs you 7% of conversions.